Briatore, at Crazy Pizza a photo of Julia Roberts from Michele

Crazy Pizza Milan

In recent days Flavio Briatore has become the protagonist of a controversy against Neapolitan pizza, even questioning its origins, yet inside the Milan office of his Crazy Pizza he has decided to put a photo of Julia Roberts on display eating a Margherita at the Antica Pizzeria da Michele. If on the one hand she has distanced herself from the dish, therefore, on the other it is right inside her restaurant that recalls one of the pillars of the Neapolitan tradition.

Briatore, at Crazy Pizza a photo of Julia Roberts from Michele

The well-known entrepreneur, criticizing their low costs, openly sided against the Neapolitan pizzerias, strongly emphasizing the maximum quality of the pizzas sold (up to 65 euros) in his premises. “They don’t take the products we take, I guarantee it” – he declared, insinuating the use of scarce raw materials by Neapolitan restaurateurs.

In addition, he expressed a personal opinion on the dish itself by stating: “I don’t like Neapolitan pizza because it has too much garnish and a lot of yeast. I like Roman pizza, the thin one. For example, in Salerno they make a different pizza, thinner than in Naples, then everyone has their own taste. I prefer to eat Roman pizza”.

“It is not true that pizza is Neapolitanyou eat it all over the world” – he continued in an attempt to even deny the origins of the Neapolitan specialty. Words that underline the distance between Neapolitan pizzerias and the Crazy Pizza chain.

Indeed, Briatore’s goal is to offer customers a gourmet dish that has nothing to do with the “poor” dish eaten in Naples. Yet, in light of his statements, it seems strange to cross the threshold of the Crazy Pizza in Milan and see a photo that celebrates the Neapolitan tradition: that of Julia Roberts, taken from the film Eat, love, pray, who indulges in a tasty Neapolitan Margherita at the tables of the Antica Pizzeria da Michele. A hymn to Neapolitan style right in the place of the entrepreneur who has firmly distanced himself from it.

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About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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