Bulgari imagines and creates, Zendaya wears: in a docufilm the journey of every single jewel of the Maison
Bulgari has opened the doors of its world of wonders, where all the brand’s High Jewelery collections are made. From the idea to the design, from the first sketch on paper to the emotion of the red carpet: the entire creative process of the Maison was unveiled in Bvulgari – Inside the dreamthe docufilm – premiered at the Toronto International Film Festival and available on Prime Video since 13 September – which for the first time ever shows us how the transition from dream to reality takes place.
First High Jewelery Maison to show viewers how its breathtaking gems are born, Bulgari – through the direction of emerging talent Matthieu Menu – decided to offer an unprecedented look at the journey that transforms a precious stone into an unforgettable masterpiece.
The creative journey of Lucia Silvestri
In particular, the docufilm (produced by Terminal9 Studios) follows in the footsteps of Lucia Silvestri, Creative Director of Bulgari jewels. Known by all as the woman who buys the most extraordinary precious stones in the world, Lucia has learned the rules of the trade directly from the Bulgari family, tenaciously making her way year after year in an industry largely dominated by men. Constantly surrounded by the beauty of the Eternal City, the Maison’s inexhaustible source of inspiration, Lucia every day has the privilege of following all the steps behind each creation: it is she who witnesses how magic happens.