Facebook of Meta is collapsing between young, although the latter can no longer do without social networks. In general, they prefer TikTok and YouTube, at least according to an in-depth study by the Pew Research Center, conducted on the US public.
Teenagers (13-17 years) who claim to use Facebook have dropped to 32%, from 71% in 2014. Be careful because we are talking about even occasional use, so users who use it continuously are even fewer.
The social network with the most positive feedback is YouTubewhich gets 95% of it. TikTok it is in second position with 67%, showing a strong growth compared to the past. The Chinese social network also overtook Instagram, which stops at 62%, and Snapchat, in fourth position at 59%. In any case, both of the latter are up compared to the previous survey (in 2014 they were at 52 and 41%).
Bad Twitter and Tumblr, with the former passing from 33% to 23% and the latter from 14% to 5%. Twitch is instead at 20%, Whatsapp at 17% and Reddit at 14%. It should be noted that in the United States WhatsApp has more difficulty in penetrating than, for example, in Europe, where it is the most used messaging application.
35% of the study participants said they continuously use social networks. For Facebook this figure is very low, given that we are talking about only 2%. 54% of users find it difficult to abandon them completely, while for 46% there would be no problem doing so. The most used device for accessing social media is of course the smartphone, which boasts a thunderous 95%. In particular, lower-income families, where the use of only one device is preferred, the smartphone is the main one.