FIFA and Electronic Arts are still at a standstill. Game developers are not sure if the matter will move forward

There are many indications that FIFA could indeed be renamed to something else. The dispute does not seem to be on the way to a positive conclusion.

One of the most high-profile cases last month was by far the dispute between Electronic Arts and FIFA over the continued use of the popular name. Own I put in three cents on that at this pointwhere I tried to rationally approach what the whole matter actually meant and could have consequences. What’s interesting – the competition is not sleeping and is not going to wait for a solution.

And although the matter has been relatively quiet lately, it seems that it is far from the blissful state of reaching an agreement. In a recent interview with the Financial Times, EA FIFA Brand Chief David Jackson described the current state of the dispute as “bitter”. Importantly, the man also claims that renaming won’t be a big deal, and there are many options:

We’re not sure we’ll go any further with FIFA as the name rights partner. FIFA really has many, many players […] we see no reason for this to change in the future.

As you can see, Electronic Arts seems relatively confident, convinced that “a name is just a name” and fans will likely continue to enjoy their favorite game, no matter what title it is under. EA Sports FC is getting closer? There are many indications of this.


About Steven Mark

Fan of video games and new technologies, I am editor in this environment for several years already. I like to share my passion through news, tests and other files. I also love wrestling and Marvel Comics.

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