The Fortnite community is known for its creativity and ability to think outside the box, with players constantly pushing the boundaries of the game’s creative models to deliver engaging experiences that are unique to the game. However, the creator’s recent marketing strategy for its custom map Monkey Box PvP has sparked confusion and debate within the community.
To get attention for their Creative 2.0 Monkey Box PvP map, the creators found a group on Fiverr, a platform that connects businesses and freelancers. Strangely, however, the group, made up of members of an African tribe, were seen dancing while promoting thumbnails of the map. When content creator Keemstar’s widely followed Drama Alert account posted relevant content on X, the unconventional marketing move caught the attention of the Fortnite community and beyond.
“class=”promoted-img” load=”lazy” width=”1440″ height=”220″ alt=”fortnite-promotional-banner” />
Fortnite community reacts to unexpected marketing ploy
The gaming community reacted to this unique marketing strategy with confusion, surprise, and humor. Some members said this could be seen as culturally insensitive, questioning the appropriateness of using traditional cultural elements to facilitate a virtual experience, especially since the map is titled Monkey Box PvP.
On the other hand, some members of the community appreciated the creator’s attempt to stand out from other Fortnite creative creators’ promotions. Some even joked about how they now wish there were dancing African tribesmen on the map to add a touch of humor and levity.
Many players felt that although the strategy was unconventional, it got the message across. Here are some of the most noteworthy reactions from the community:
While the creator’s intent in promoting Fortnite’s Creative 2.0 map seemed to be to make it a humorous endeavor, the incident still raises questions about the intersection of gaming, marketing, and cultural sensitivities. As gaming continues to grow as a platform with players from around the world, creators must exercise caution when leveraging cultural elements in their campaigns.
Cultural appropriation and misrepresentation are sensitive issues, and it’s important for Fortnite to emphasize its commitment to diversity and inclusion. The game features a variety of collaborations and events that celebrate diverse cultures and communities around the world, with both Epic Games and creators playing a key role in shaping the game’s vast virtual universe.