Launched by Margot Robbie, it seduces Anne Hathaway, the Kardashians and Lizzo: the “Barbie style” is everywhere

Whether they are thin minidresses like a babydoll, two snug pieces or even shorts, shirt dress perhaps with a full skirt, hats with visors, but above all very tight miniskirts, the important thing this summer is the color: pink, possibly full, like the bubble one. gum dominating the life of Barbie.


Not only the hue but also the aesthetics is that which refers to the 80s, while the expectation grows for the film by Greta Gerwig, which will be released in 2023, and for the drops (in fashion jargon the sale of products in limited edition and in small quantities for a few days). Everything about the film with Margot Robbie in the role of the legendary doll and a bleached platinum blonde Ryan Gosling in those of Ken, drives the audience crazy who relaunch each photo by exploding the Barbiecore style. From TikTok to Depop and Instagram, there is no doubt that it is the style of summer 2022. And if too much leaves us perplexed (bon bon pink from head to toe) you can always be in fashion with some themed accessories.

Anne Hathaway all pink

But what is the Barbiecore? A hyper-feminine and sexy look, with a miniskirt and platform shoes and, of course and of course, all pink. When Anne Hathaway, for the Valentino fashion show in Rome at Trinità dei Mont, had her photograph taken all pink, it became clear that she could be a testimonial of the trend, including the platform shoe which is one of the trend models of this season.

From the Kardashian s Lizzo

It may seem excessive but if you search for interest on Google for “Barbiecore” you can see a surge of over 1,000% compared to the beginning of June. On TikTok Barbiecore has reached 12 million views and many celebrities such as Hailey Bieber, Khloé Kardashian, and Megan Fox use this style as an affirmation of female empowerment. And Kim Kardashian too: she replaced her black gothic Balenciaga lycra jumpsuit with powder pink pantaboots, made more sugary with a cropped hoodie with zip and a Balenciaga hourglass bag. The singer Lizzo was also kidnapped by pink and she also showed off matching gloves.

Top trend

In short, all dressed up like the iconic doll? The Barbiercore trend is viral on social media and in real life there are no celebrities who do not post a themed look. On the Stylight platform there has been an increase in several Barbiecore-style categories including> 1000% clicks for pink dresses during July 2022 compared to July 2021; + 500% clicks on Stylight for pink suits during the month of July 2022 compared to that of July 2021; + 191% clicks on Stylight for pink make-up during July 2022 compared to July 2021.

Ansa and Instagram photos

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About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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