THEn a world of fashion that accelerates post Covid, the encounter with a reality that is moving in small steps can be surprising. The case of Ledeffa brand of handcrafted accessories founded in 2017 to Naples from the sisters Barbara and Luigia De Felice. Bagsmostly, which together with belts, key rings, shoulder bags, mobile pouches, pouches and necklaces, make up a varied, eccentric and sophisticated collection.
Due sorelle, a handbag brand inspired by Naples
Recognizable at first glance. Mini bags, buckets, shoulder and hand bags, in bright and material shades. A kaleidoscope that immediately brings to mind the colors of the hinterland and the Gulf. «Marechiaro is the village near the Posillipo hill where I was born and where I spent most of my adolescence» says Luigia, the youngest of the founders, just over thirty. She has been passionate about fashion since she was a child, she graduated in Business Administration and worked for luxury agencies and companies in Milan, before returning to Naples and crowning the creative dream of a brand of her own. And her sister Barbara, the major to which it is strongly linked: architect and interior designer following in the footsteps of her antiquarian father, passionate about fabrics that she searches for for work and collects for pleasure, creating rugs at the beginning that end up in the residences of the circle of noble friendships.
“In Naples it is easy to have friends with noble lineages,” they explain. And in fact, among the number one fans of the “Ledeff” bags, the nickname by which everyone knows them, include countess and lord of Naples wellbut also chic girls with a wandering soul. All, despite the age gap, share one characteristic: the desire to own an original and personal accessory.
The grandmother’s lion, the symbol of Ledeff
Starting from brass buckle that settles right in the center of every creation, the head of a proud Lion. «It is inspired by one of those of our grandmother Rosaria, found in one of the trunks full of vintage treasures that she bequeathed to our mother Silvia. This animal is a symbol of strength, courage and determination and very much reflects our characters. We have revisited the clasp with the addition of small pendants, and so, of course, it has become the icon of our bags ». A distinctive feature, which is made with a traditional manual process, called “stirrup”, with the incandescent liquid metal poured into the molds. The polishing and galvanic coating allow to increase the corrosion resistance.
100% Made in Italy accessories
The process takes place in the foundries specialized in the outskirts of Naples, the same ones that produce the components of the luxury bags of the high-sounding names; the same goes for the skins, made by certified Italian tanneries. The quality of the materials, an essential feature for Ledeff: «Finding the right suppliers is fundamental, because the final result starts here. Choosing to work exclusively with Italian artisans is an ethical choice », Barbara specifies, the more rigorous, the more technical of the two. Luigia is creative chaos, the incurable dreamer: “I would like to see our bags on Charlotte Casiraghi or Julia Robertsbut also a Rihanna And Beyoncé. Completely different women, but all with a unique style“.
Ledeff, the models for spring-Summer 2022
Enhance the character of every woman. A goal that Ledeff realizes in the ongoing collection Zodiac, dedicated to the horoscope. Leone, and more: the inspiration, a vintage belt belonging to the grandmother, decorated with studs depicting the twelve signs. Today, transformed into casts to create new ones according to the astral picture of those who buy them, to be applied on the bags that in the shapes recall that of a constellation (the model is called Ecliptic). But also on key rings and belts.
In 2022, Ledeff looks beyond its fascinating Neapolitan microcosm. And it offers on the official e-commerce and in the showroom a few steps away from the famous Caracciolo promenade, in Via Domenico Morelli 7, new models that wink at the Spring-Summer trends tout court. After participating in the latest edition of Tranoï, the trade show partner of Paris Fashion Week, the goal is to open seasonal and permanent single-brand stores in the most representative cities, to turn the spotlight on the protagonists. Bag ladylike with bamboo handle, like Sofia, midi and mini size, in green crocodile print and in orange and turquoise leather, Luigia’s favorite; or the festive ones Ludo Pouch with boho chic beads that mix nuances, patterns and materials, Barbara’s favorites.
The bag? A genderless accessory
Created and inspired by women for women. Yet, in Ledeff, he immediately feels one male component. Luigia and Barbara, the first and last of four children. In between, two brothers: one disappeared too soon, the other perpetually busy. Both, always present, together with their father: «he handed down to us the taste, the passion for beauty and details and above all curiosity. We have often accompanied him around Italy to select antique and modern furniture for his shop in Naples. He has conveyed to us that a creation, if conceived and produced with love and passion, can be worn by everyone, beyond that“.
A lesson put into practice in the latest campaign for Spring-Summer 2022, On the path of the gods. Precisely the magical place that winds along the Amalfi Coast, where it was taken: a path overlooking the sea that connects Agerola to Positano, to be covered walking in silence, letting yourself be carried away. Here they live Antonio and his flock, shepherd and exceptional mannequin of the bucolic photographs, together with models directed by Paoli De Luca and Davide Luigi Di Lorenzo, young Neapolitan photographers. Plastic and pictorial elements blend with the setting and accessories, worn, in fact, by protagonists of both sexes.
“In a world that runs and does not linger, in a world that cultivates inequalities and wants us to be hostile, the path of the gods is a state of mind, where only beauty, peace, art, grace, nature. Thanks to this unique place, as moving as a painting, our handcrafted bags have found their maximum expression », they say. A free, personal and sincere vision, which focuses carefully on commitment and passion: why You know that beautiful things need time to grow.
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