Let’s save the bee, the most loved animal in cosmetics

For cosmetics, theBee is one of the most sustainable and efficient premium quality producers: from honey to beeswax to propolis, the products resulting from the work of this insect are among the most precious and effective active ingredients in skincare formulas. Also called “sentinels of the environment”, bees are essential to our food security, nutrition and the environment: today, nearly 75% of food crops and 90% of wild flowering plants depend on pollinating insects, including bees. The problem is that there are fewer and fewer of them, which is why in recent years the celebrations of the World bee day of 20 May have become increasingly felt, even in the world of beauty. If there are so many beauty brands that use bee products as key ingredients in their cosmetics, more and more are also the brands that are committed to the protection of this pious insect.

Among these, Guerlain has been taking to heart the problem of the decrease in bees, the symbol of the brand, for over ten years. On the occasion of the World Bee Day 2022the muse of Guerlain Angelina Jolie inaugurated the second edition of the Guerlain x Unesco Women for Bees program in defense of bees and in support of female entrepreneurs, taking the actress to one of the countries most dear to her; there Cambodia. The initiative falls within the broader Guerlain for Bees Conservation Programwhich includes the many initiatives and partnerships of the French maison in defense of the bee and which, on the occasion of World Bee Day, you can help support: from 20 to 22 May, 20% of in-store and online sales will be donated at the Guerlain for Bees Conservation Program with the ambitious goal of raising one million euros in three days (€ 20 will also be given for each repost of the visual created by the artist Tomas Libertiny with the hashtags #GuerlainForBees And #WorldBeeDay).

Angelina Jolie, UNESCO World Heritage Site, Angkor Wat & ndash;  February 2022. Photographer: Ian Gavan courtesy of Guerlain

Angelina Jolie, UNESCO World Heritage Site, Angkor Wat – February 2022. Photographer: Ian Gavan courtesy of Guerlain

The program with UNESCO in Cambodia

Specifically, the Women for Bees Program aims to teach 11 new beekeepers to manage a hive in a sustainable way, as well as to raise awareness of specific needs and problems of Cambodian bees, where wild honey and beeswax are precious resources (also used in sacred ceremonies). In addition to courses for beekeepers, the program includes activities open to the population and aims to create a global network of contacts for the exchange of knowledge, with the aim of help the local community according to their needs, as Angelina Jolie herself explained:

This collaboration in the Tonle Sap Biosphere Reserve and with the Maddox Jolie-Pitt Foundation in Samlout will allow women to learn different beekeeping techniques and join an international network of female entrepreneurs. The aim of the project is to help the local population to protect their natural resources and develop their local community as they wish

In Cambodia, the country of origin of Maddox (the eldest of Angelina Jolie’s six children), resides the MJP Maddox Jolie-Pitt Foundationfounded by the actress with the aim of alleviating extreme rural poverty, while also protecting the environment, wildlife and its natural resources, including through conservation and breeding of wild bees. “The preservation and breeding of wild bees ensures flexible and sustainable livelihoods for families,” continues the Los Angeles actress who is a citizen of Cambodia. “The Woman for Bees program adds a new dimension to our work by introducing us to native bee species, which are unique.”

In & nbsp; 2022, Angelina Jolie co-hosted a Guerlain Bee School session, alongside Aggelina Kanellopoulou, with the MJP youth group at the MJP headquarters in Cambodia.  Photographer: Ian Gavan courtesy of Guerlain

In 2022, Angelina Jolie co-hosted a Guerlain Bee School session, alongside Aggelina Kanellopoulou, with the MJP youth group at the MJP headquarters in Cambodia. Photographer: Ian Gavan courtesy of Guerlain

The commitment in Italy with Conapi

The UNESCO program for women is not the only Guerlain initiative in defense of bees: since autumn 2021 the Italian branch of the maison has established a partnership with the National Beekeepers Consortium (Conapi), a unique and authentic honey supply chain and the largest cooperative in Italy. The collaboration resulted in three different activities: the training of members of the Guerlain team on the importance of protecting biodiversity, an awareness program for primary school children, Bee School Guerlain x Conapi, and the entrepreneurial program conceived by Guerlain in partnership with Unesco and Ofa to train women beekeepers.

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About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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