Longines enlists Jennifer Lawrence – MFFashion.com

Longines enlists Jennifer Lawrence
Actress Jennifer Lawrence, new ambassador of Longines (courtesy Longines)

Longines he chooses very carefully those he calls his ambassadors. In order to be able to join the Saint-Imier brand, they must perfectly embody its values, starting from the topic already contained in the brand’s pay off: «Elegance is an attitude». These values ​​are in the DNA of Jennifer Lawrence, the Oscar-winning actress recently chosen by the brand to join the other ambassadors of elegance. «Longines is rooted in a legacy of innovation and quality entrusted to some of the greatest pioneers in history, who trusted it. I am thrilled to join the Longines family and look forward to this partnership continuing for years to come,” commented the actress, who became famous for playing the teenage heroine Katniss Everdeen in the trilogy of hunger games.

He achieved the greatest critical acclaim and an Oscar for Silver linings playbook at 22 and entered the magazine’s 100 most influential people in the world Time in 2013. «Jennifer has the ability to instill reality and authenticity in every character she plays and, off the screen, this translates into a natural elegance in which it is possible to identify. She is an inspiration to girls and women of all ages and we are proud to welcome her to the Longines family,” she said. Matthias Breschan, CEO of the brand. Longines’ longstanding support for equestrian sports has impressed Jennifer Lawrence, a native of Kentucky: «Longines has long been synonymous with timeless elegance, which to me can be defined as quiet power, combined with the grace and confidence in themselves. As a native of Kentucky, I have always associated Longines with the Derby and the embodiment of tradition». (All rights reserved)



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About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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