Not After Ten open two pop up stores in Rinascente

Veronica Ferraro’s brand sets out to conquer Italy with two corners in Milan and Turin

The very first two Pop Up Stores of Not After Ten. The brand of Veronica Ferraro chose the Rinascente of Milan and Turin as a temple for sale to the public: the first will be inaugurated on the occasion of Eurovision to be held right in the Piedmontese city. The opening date will last one week from May 9 to 16and will then be replicated in Milan from 7 June in conjunction with the Salone del Mobile. Two cult weeks that the newly born fashion band wants to make the most of.

Rinascente gave the opportunity to show the clothes and especially the iconic style of the fashion house Veronica Ferraro, influencer with 1.4 million followers. At the center of attention and the undisputed protagonist will be the Capsule collection from Bodysuit Sunriseiconic and colorful, and above all in line with the latest trends, which was launched last month, on April 7th.

Photo: Press Office

Not After Ten Rinascente: the event not to be missed

The set-up will be in line with the band’s ideas, therefore to create must-have clothes for everyone. A space will then be created original and of great impact visual, recalling the shades of the leotard. These were thought of in 12 colors to meet everyone’s tastes, ranging from fluorescent tones to neutral and nude ones. To delimit the Pop Up area, a maxi fuchsia carpet with the brand logo in fluo yellow color. Mannequins and cubes in fluorescent colors positioned as exhibitors will alternate with some optical white hangers, designed to enhance the shades of the bodysuits.

Read also: Emily Ratajkowski and Maluma for Versace Eyewear: the collection is iconic

The space was specially designed to arouse a immediate glance and a customer experience unforgettable, emphasizing mission and division inclusiveness who wants to launch the fashion house also through colors and not only with sizes. To inaugurate the Pop Up store in Rinascente Milano Annex, will be organized on June 9 an exclusive event by invitation only reserved for the closest friends of the founder Veronica and the brand. We can’t wait to find out the details and visit the Store.

Photo: Press Office

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About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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