Pantone color 2023 Viva Magenta: the changing world

The Pantone color 2023 has been announced, it is about Long live Magenta: what does this shade represent according to the most important color experts? We explain it to you here!

Here we are, the long awaited moment has arrived. Like every end of the year the Pantone Institute announced the color that will dictate the trend for the coming months. After the deep blue of 2020, the two shades of gray and yellow in 2021 and the brilliant hue Very Peri of this year, Pantone has chosen for 2023 Long live Magenta 18-1750a bold shade, a carmine red, or rather, a tint that plays with shades that vary between blue and red.

Pantone color 2023 Viva Magenta: what we know

A nuance that immediately strikes and stands out to the eye, impossible not to notice and be fascinated by it. A vivid nuance, like an intense brushstroke, which varies between blue and red, hot and cold, in a spectrum all of her. She is 150 years old but is increasingly looking towards the future, digital and primordial at the same time. She seems eternal. Long live Magenta she is courageous, fearless and pulsating.

Pantone color of the year 2023, Long live Magenta 18-1750, vibrates with vivacity and vigor. It is a shade rooted in nature descended from the red family. A strong and expressive color and represents a new sign of strength and life. Above all it is a bold, fearless and pulsating colour, whose exuberance promotes a joyful and optimistic celebration, writing, or rather rewriting, a new narrative that we necessarily need.

The words of Leatrice Eiseman, executive director of the Pantone Color Institute

Pantone color 2023 Viva Magenta

We chose this color because we felt it was an unconventional hue for an unconventional time, something that could present us with a new vision.

Leatrice Eiseman, executive director of the Pantone Color Institute

In this age of technology, we try to draw inspiration from nature and all that is real. Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the family of natural dyes, as well as one of the strongest and brightest found on the planet. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to the original material. Invoking the forces of nature it galvanizes our spirit, helping us build our inner strength.

And we can certainly imagine it as a color that will become a hymn to hope, joy and rebirth, but above all to strength, for a 2023 to conquer.

A color that does not go unnoticed

Already in pop culture shades of magenta are everywhere, from the smokey eye makeup of the Marvel heroine to Charlize TheronClea, to the plum-colored aristocrat-western attire of Emily Blunt in “The English“.

Emily Blunt in “The English”

Also Harry Styles chose a magenta blazer by Gucci to announce his arrival a Venice for the premiere of “Don’t Worry Darling“, while, just last week, the Princess of Wales he put on a coat suit Emilia Wickstead and matching hat in this jewel tone to receive the South African President Ramaphosa.

Do you like this new color? It didn’t end there, because we are preparing a super detailed guide about the newest Pantone 2023 Viva Magenta color. We are already in love with it!

Mariagrazia Repola

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About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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