PFW: In the Louis Vuitton playground

PFW: In the Louis Vuitton playground
A moment from the Louis Vuitton ss 2023 men’s show

“Incredible”. Naomi Campbell at the end of the show he uses a few but accurate words to describe the signed men’s show Louis Vuitton. The first officially designed by the maison’s menswear studio (see MFF of June 8) after the premature death of Virgli Abloh last November. But it is clear that the designer’s message remained in the air.

Starting from the lightness that is perceived upon entering the Cour carré du Louvre, where you are greeted by a large, very large track for car or marble races. With large red spheres to remind of the funfair balloons. The childish soul continues to remain both in the representation and in the collection.

The red-hot sun doesn’t scare guests away from Bernard Arnault and lady, the children Delphine, Antoine And Alexandre Arnault, Michael Burke, Nicolas Ghesquière, Justin Timberlake with Jessica Biel, to name a few. And after a marching band here is the yellow catwalk SpongeBob reveals once again a naive spirit, between cartoon quotes and with an impalpable and amused gaze.

Deliberately scalloped edges in the suits and skater attitude, skirts with short tops and long gloves, impressionist painting patterns. Bags like children’s play trucks, eyewear cut like animal eyes, the new sneakers that decline the strength of large clogs transformed into a performing material.

It is a playground animated by a soundtrack where it stands out Kendrick Lamar and his Count on me. And on the song, some words that seem engraved in stone, «Long live Virgil». (All rights reserved)

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About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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