Fenty Beauty and Fenty Skin, Rihanna’s cosmetic brands, will be sold in African countries. Photo: Twitter /@Rihanna
THE Fenty Beautymakeup brand Rihanna, was launched in 2017 and revolutionized the fashion world: with forty foundation shades already launched on the day of the brand’s announcement, it showed how much it is possible to respect all skin tones. Now, the businesswoman has announced a new step: Fenty Beauty and Fenty Skin should arrive in different countries on the African continent in the month of May.
It was a new look at the makeup consumer public. With reddish, yellowish undertones and even encompassing olive skins, the arrival of Fenty in new countries it is always celebrated by the black population.
The date for the start of sales in countries such as Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia and Zimbabwe has been announced for Friday, May 27th. According to the singer, the products should start arriving in other African countries soon.
“I have waited for this moment! Fenty Beauty and Fenty Skin will finally be heading to Africa! Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, Zimbabwe… we will arrive on the 27th of May and this is just the beginning!”, announced the billionaire, via Twitter.
In addition to the concern with the inclusion of different skin tones in the brand’s color chart, Fenty is also a cruelty-free brand and has vegan products. The Fenty Beauty, Fenty Skin and Savage X Fenty brands led Rihanna to the Forbes Billionaires list, amassing a fortune of US$ 1.7 billion.