It may seem that the country’s economic situation has little to do with access to technology, but recent developments in Turkey clearly contradict this. Due to galloping inflation, Apple has temporarily suspended sales of its products in this country.
The value of the Turkish lira has recently fallen by around 15% after President Erdogan agreed to further interest rate cuts.
It is not possible to make purchases from the Turkish Apple Store
The Turkish version of Apple’s website is working so far, but no purchase is possible. After selecting the product and its specification, it is not possible to click the “Put in the bag” button, which redirects you to the virtual basket to finish shopping.
Rapidly rising inflation makes it impossible to determine a fixed price for individual products. In order for the sale to be economically justified in such a situation, the price would have to change on an ongoing basis inversely proportional to the decrease in the value of the currency with which the payment is made. Another solution could be to convert prices and force customers to pay with a different currency, such as dollars.
It is worth adding that over the past year, the value of the lira against the dollar has fallen by around 45%, and inflation in Turkey is now around 20%. Moreover, this situation is not expected to change any time soon.
Sales of Apple products in Poland
The situation in Poland is not as bad as in Turkey, but it is not colorful. The consumer price index was 6.8% in October, compared to the same month in the previous year. This is the highest result in 20 years, and it is forecasted that in January 2022 it will be even worse, with the value of this indicator exceeding 8%.
So far, there have been no leaks about the fact that Apple is planning to suspend the sale of products in Poland, but looking at the events in Turkey and the deteriorating economic situation in our country, it is not impossible. We wish that this would not happen.