Entertainment

Sydney Sweeney announced as Laneige brand ambassador, fans cheer: ‘Our angelic global ambassador’

Beauty brand Laneige recently tapped two-time Emmy Award nominee Sydney Sweeney as its first global ambassador.The news is proving to be exciting for beauty lovers and fans alike Euphoria Actresses, and brands.

Under the agreement between the actress and Laneige USA, Sweeney will serve as an ambassador for the Korean beauty brand for 18 months, during which time she will star in multiple product campaigns.

fans anyone but you The actresses were overjoyed to witness their favorite actress representing the world-famous Korean beauty brand as its global ambassador and expressed their excitement on social media platforms.

Fans shared their excitement when Sweeney became a global ambassador for Laneige (Photo via Instagram/@laneige_us)Fans shared their excitement when Sweeney became a global ambassador for Laneige (Photo via Instagram/@laneige_us)
Fans shared their excitement when Sweeney became a global ambassador for Laneige (Photo via Instagram/@laneige_us)

According to PR Newswire, this cooperation will cover approximately 40 countries around the world.


‘Always so glamorous’: Sydney Sweeney becomes global ambassador for Laneige and fans are delighted

Sydney Sweeney’s collaboration with the Korean beauty brand showcases two of her best-selling products from Laniege: the Water Sleeping Mask ($32) and the Lip Sleeping Mask ($24). Additionally, the beauty brand posted an interactive video of Sweeney on Instagram, in which the actress says “hi” in multiple languages ​​including Spanish, Korean and French.

Sydney Sweeney commented on her appointment as Global Ambassador for Laneige that it was an organic process of trial and error to find the best skincare routine for Laneige products.

The success of Laneige’s brand campaign featuring Sydney Sweeney has been driven by her fans’ love for her, who expressed their appreciation through Instagram comments and tweets.

Fans shared their excitement when Sweeney became a global ambassador for Laneige (Photo via Instagram/@laneige_us)Fans shared their excitement when Sweeney became a global ambassador for Laneige (Photo via Instagram/@laneige_us)
Fans shared their excitement when Sweeney became a global ambassador for Laneige (Photo via Instagram/@laneige_us)
Fans shared their excitement when Sweeney became a global ambassador for Laneige (Photo via Instagram/@laneige_us)Fans shared their excitement when Sweeney became a global ambassador for Laneige (Photo via Instagram/@laneige_us)
Fans shared their excitement when Sweeney became a global ambassador for Laneige (Photo via Instagram/@laneige_us)
Fans shared their excitement when Sweeney became a global ambassador for Laneige (Photo via Instagram/@laneige_us)Fans shared their excitement when Sweeney became a global ambassador for Laneige (Photo via Instagram/@laneige_us)
Fans shared their excitement when Sweeney became a global ambassador for Laneige (Photo via Instagram/@laneige_us)
Fans shared their excitement when Sweeney became a global ambassador for Laneige (Photo via Instagram/@laneige_us)Fans shared their excitement when Sweeney became a global ambassador for Laneige (Photo via Instagram/@laneige_us)
Fans shared their excitement when Sweeney became a global ambassador for Laneige (Photo via Instagram/@laneige_us)
Fans shared their excitement when Sweeney became a global ambassador for Laneige (Photo via Instagram/@laneige_us)Fans shared their excitement when Sweeney became a global ambassador for Laneige (Photo via Instagram/@laneige_us)
Fans shared their excitement when Sweeney became a global ambassador for Laneige (Photo via Instagram/@laneige_us)
Fans shared their excitement when Sweeney became a global ambassador for Laneige (Photo via Instagram/@laneige_us)Fans shared their excitement when Sweeney became a global ambassador for Laneige (Photo via Instagram/@laneige_us)
Fans shared their excitement when Sweeney became a global ambassador for Laneige (Photo via Instagram/@laneige_us)
Fans shared their excitement when Sweeney became a global ambassador for Laneige (Photo via Instagram/@laneige_us)Fans shared their excitement when Sweeney became a global ambassador for Laneige (Photo via Instagram/@laneige_us)
Fans shared their excitement when Sweeney became a global ambassador for Laneige (Photo via Instagram/@laneige_us)

Julien Bouzitat, general manager of Laneige’s US brand, said that since Sydney Sweeney was first announced as a global ambassador in 2022, the brand’s fans on TikTok and Instagram have increased by 227% and 53% respectively.

Additionally, a video of her on set for the K-beauty brand has racked up 72 million views on TikTok, YouTube, and Instagram, indicating that the actress’s popularity and influence will benefit the beauty brand.

Bouzitat also talked about being crowned the #1 lip care brand in the U.S. and sweeping awards like the Amazon Customer Obsession Award and the Allure Best of Beauty Award.

“This is an incredibly rewarding experience for both parties and we look forward to Sydney reaching a wider audience globally as our new global brand ambassador.”


this Euphoria The actress said she looks forward to continuing to work with the brand. She also hinted at extraordinary innovations for beauty lovers in the overnight mask and sleep care categories.

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