Tourism in recovery –
Overall in 2022 foreign travelers in Italy more than tripled (+ 216%) with a marked recovery in tourism, even if arrivals remain 36% lower than in 2019, the year before the pandemic, according to Coldiretti’s analysis based on Bank of Italy data which in the first four months of the year highlights the arrival of 15.8 million travelers from abroad.
The presence of Italians is also growing with 35 million adults who have decided to go on vacation for at least a few days in the summer of 2022, an increase of 4% compared to last year despite the increases triggered by inflation and the concern for international tensions with the war in Ukraine; according to the Coldiretti / Ixé analysis disclosed in the summer weekend of great exodus to the holiday resorts with the black stamp due to the risk of long queues and inconvenience for motorists.
The 2022 holidays of Italians
record a clear preference on national destinations – continues Coldiretti – driven by a greater proximity to the places of residence, by the desire to rediscover the beauties of Italy or by the desire to return to already known places where we found ourselves well in previous years and you are calmer than the environment, services and people. “But – adds Coldiretti – there is also a 23% share of Italians, almost one in 4 among those who travel, who have decided to spend a holiday abroad, despite the fears related to the difficult international situation, at costs and inconvenience in air transport “.
Among the favorite entertainment
by Italian and foreign tourists, this summer, alongside art, tradition, relaxation and pure fun, there is the search for local food and wine: this is the first item of the Made in Italy holiday budget in 2022 with about 1 / 3 of the expenditure for consumption at restaurants, street food or for the purchase of souvenirs.
“Italy is the only country in the world that can count primates in the quality, environmental sustainability and safety of its agri-food production which, moreover, has contributed to maintaining over time a territory with landscapes of unique beauty”, says the president of Coldiretti. Ettore Prandini in underlining that “the defense of biodiversity has not only a naturalistic value, but is also the real added value of national agricultural production and a driving force behind the Made in Italy holiday”.