The most technological World Cup ever and sport as a promotion

Involved in the World Cup to promote the values ​​and ethics of sport, among the protagonists of the competition, there is also the International Center on Sport Security (ISS, International Sport Security), based in Doha with active projects all over the world. At the head of the Center Massimiliano Montanari, a former United Nations official, who spoke of the most “technological” World Cup ever.

“It’s a unique World Cup in terms of technology, innovation and the way in which, in just a few years – Montanari explains – it has changed the face of a country, both in terms of public policies and internationalisation. I think this World Cup is finally providing an opportunity to form one’s own, unmediated opinion of the Arab world in general. The detractors of this World Cup have spoken of sportwashing, the supporters of a great exercise in sport diplomacy. I believe that this is an important stage of reform and opening up in a region of global strategic importance. Certainly it is strange to see a World Cup in December. But we are not the only ones to inhabit this planet and to have the right to host an event that creates opportunities for those who host it”.

The International Center on Sports Safety is particularly involved in sports and social issues and in projects that are emerging.

“Thanks to ten years of scientific work and close collaboration with international institutions, including the United Nations and the European Union – concludes Montanari – our Center has achieved good recognition worldwide. We work in particular to contribute to the development of international policies to enhance sport as a tool for development and peace building. We helped write the Council of Europe’s Convention against sports fraud and UNESCO’s action plans on integrity. From the collaboration of our Foundation, with Save the Dream together with Unicef, projects were born that have brought sport to the peripheries of the world, such as in Darfur, Somalia and soon in Libya. Finally, with the European Union, we have promoted assistance policies for refugees in countries around the Mediterranean, and developed systems of international volunteering in the field of sports projects, creating opportunities and employment”.


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About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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