The Polish stadium has a sponsor after ten years! A “new real” for 14 million Pik Nons

The company Tarczyński SA – one of the leaders in the food industry in Poland and the No. 1 brand in the category of pre-packaged meat and vegetable sausages – has become the title sponsor of Stadion Wrocław. The contract was signed for 6 years. During its term, the official name of the facility will be Tarczyński Arena.

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The contract between Stadion Wrocław sp. Z oo and Tarczyński SA was signed for 6 years with the possibility of its extension. The contract value is PLN 14 million. For the next 6 years, the Wrocław Stadium will be called Tarczyński Arena. The current logotype of the facility will also change.

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– The signing of this contract transfers the stadium to a new financial reality and provides it with significant influence in a long-term perspective. I am convinced that this is also an important moment in terms of image, because the facility acquires a title sponsor after 10 years of operation. I would like to thank Mr. Jacek Tarczyński for his trust. I am convinced that the events organized at the Tarczyński Arena will contribute to even greater recognition of the company he manages – says Marcin Przychodny, President of the Management Board of Stadion Wrocław.

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Tarczyński Arena with the logo on the facade of the stadium. The sponsor gained new opportunities

A new logotype of the Tarczyński Arena facility will be placed on the facade. The interior of the stadium and the stand will remain unchanged. The illuminated diaphragm will retain its character and will continue to shine in many colors depending on the events taking place in the stadium.

In addition to the rights to the name and branding, the new sponsor also gained the opportunity to organize its own sports and entertainment events in the premises of the facility. One of the titular sponsor’s offices will be located at the stadium. The gastronomic outlets will offer kabanos sausages, cold cuts and protein snacks produced by the Tarczyński company. You will also be able to try hot dogs with sausages of this brand.

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The Wrocław Stadium is the largest sports facility in this part of the country with a huge business and conference center and office space. It was built for Euro 2012. In its 10-year history, several hundred large sports, cultural and entertainment events have been organized. In total, the facility was visited by nearly 5 million people.

About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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