TWO SMALL FOR EUROPE – Hyundai is working on one small electric segment A for European customers, as confirmed by ad Automotive News Andreas-Christoph Hofmann, marketing manager of Hyundai Motor Europe. This car could arrive in 2024 to replace the Hyundai i10 (pictured above) and have a starting price of less than 20,000 euros, which is the goal of all manufacturers for this market sector. But that is not all. According to rumors, Hyundai is developing one second city car electric lightly biggertherefore in the B segment, to compete with the electric small cars of around 4 meters in length that the Volkswagen Group is developing for its Volkswagen, Skoda and Cupra brands.
SIMPLE BUT NOT EASY – As mentioned the challenge is that of price, essential in the lower segments of the market to establish itself in sales. On the occasion of the congress organized by Automotive NewsHofmann confirmed that electric city cars are difficult to sell profitably because their low price poses difficulties, mainly due to the batteries. The cost of battery packs, more easily “absorbed” on cars from 35,000 euros and up (it was therefore no coincidence that the first Tesla was the great Model S), is instead a great obstacle to balancing the accounts in the most popular cars. economic. In any case, Hyundai believes in it and Hofmann emphasized the fact that the brand will launch 11 more vehicles fully electric in Europe by 2030. The first half of 2022 was positive for the Korean brand: ACEA data regarding sales in the countries of the enlarged EU plus the United Kingdom increased by 8.2% even if the total market saw a drop of 14%: Hyundai’s market share therefore rose from 3.7% to 4.7%. The share of battery-powered vehicles in Hyundai’s total sales is quite high, worth 16% from January to June 2022, and Hofmann said he was confident for the second half of the year. The new Hyundai Ioniq 6 (here read more) will arrive in Europe before the end of the year but sales in most EU markets will start at the beginning of 2023.
BORGWARNER ENGINE – Returning to the small electric, we report a news that can help frame the timing of the launch. It’s about the supplier BorgWarner: this well-known name in the field of internal combustion engines is being repositioned as a function of electrification. The news in question speaks of a supply agreement from BorgWarner to Hyundai, which is added to others already in place. This is the powertrain iDM146with architecture a 400 volts and maximum power of 135 kW / 183 hp, intended for a segment A car that will go into production in the third quarter of 2024: will it be the new city car? Probably yes, but what is certain is that the iDM146, which also integrates the reducer and an efficient inverter with silicon carbide devices, has scalable powers.