Xiaomi has reasons to be pleased – the brand’s financial results are very good. In this barrel of honey, however, there is a tablespoon of tar. The losses are visible, and all this is due to … the premiere of the iPhone 13!
Xiaomi has just announced its financial results for the third quarter of 2021. The Chinese manufacturer boasted a revenue of 47.8 billion yuan (approximately PLN 31 billion). Globally, almost 44 million smartphones bearing the brand’s logo have hit the market in the last three months.
This makes Xiaomi the third largest smartphone manufacturer in the world. Despite the fact that these are huge numbers, it turns out that Xiaomi has just unexpectedly suffered a decline. The brand took over 13.5% of the market. Unfortunately this decrease by as much as 7% compared to the third quarter of 2020 and approx. 3% compared to the second quarter of 2021.
iPhone 13 is taking away Xiaomi’s popularity?
It turns out that nobody else but …iPhone 13! The new generation of Apple smartphones debuted in October. In addition, users can choose from four models from the line – iPhone 13, 13 mini, 13 Pro and 13 Pro Max. The demand for the equipment of the Cupertino giant exceeded the supply – Apple itself did not expect such a success:
Apple is more important to suppliers than the rest of the competition. Samsung has no driveway
Xiaomi admitted that it was Apple’s flagships that thwarted the Chinese manufacturer’s plans. However, the problem was also the lack of components. Xiaomi’s director informed that due to the shortage of processors, it hit the market about 10-20 million smartphones less than expected! This is a huge number.
Xiaomi plans to further increase its visibility in the segment for the next months premium smartphones. Apple and Samsung are constantly in the lead there, and it will not be easy to chase them away.
The Chinese manufacturer wants to win the hearts and trust of users with the latest flagship series Xiaomi 12. Its premiere is a matter of a few weeks:
Xiaomi 12 Ultra looks like the coolest smartphone for photography fans!