“A warm greeting from Ukraine to all fans of football, life and peace. Today we will witness the celebration of the human nature of sport. These World Cups have repeatedly demonstrated that different countries and nationalities can decide who is the strongest in fair play, but not by playing with fire. It must be played on the green field, not on the red battlefield. This is the dream of many people, when teams take the field surrounded by people who live in peace”. This was the incipit of the video message that Zelensky had prepared for the World Cup final between France and Argentina and that Fifa blocked.