Zendaya and Lewis Hamilton star in the new Valentino campaign

Zendaya shot by Michael Bailey Gates for Valentino Pink PP (courtesy Valentino)

Valentine unveils the new campaign of the Valentino Pink PP fall-winter 2022/23 collection that sees the protagonists Zendaya And Lewis Hamilton. The link between these two characters was already consolidated with the maison of Mayhoola for investmentswhich has recently chosen the Formula 1 driver as its new face (see MFF of May 31) and saw the star of Euphoriamuse of the creative director Pierpaolo Picciolias the protagonist of some ads, the last of which Valentino Rendez-vous (see MFF of February 18).

The two Di.vas-different values ​​testimonials pose on a monochromatic background, signature of the collection designed by Piccioli, where pink is the protagonist (see MFF of March 8). A radical gesture, a single color that becomes all-encompassing, that wants to be a spokesperson for freedom and love.

Lewis Hamilton immortalized by Nicolas Kern for Valentino Pink PP (courtesy Valentino)

The two faces of the brand perfectly embody the message it wants to convey, equality, love and inclusiveness. From cinema, to music, literature and sport, each Di.vas plays a key role in championing the vision of diversity emphasized by unity. Different faces whose fil rouge is the message of empathy and connection.

Hamilton, a seven-time Formula 1 champion, embodies the values ​​Piccioli carries forward, demonstrating his authenticity both on and off the track, using his influence to drive change. In 2021 he indeed launched his own charitable foundation Mission 44, whose aim is to support, promote and empower young people from under-represented classes in the UK, through strategic partnerships, collaborations, grants and help advocacy. Valentino wants to show the man behind the sport, having him immortalized by the photographer Nicolas Kern in front of a handwritten manifesto, in a reflective and symbolic pose. Zendaya instead, photographed by Michael Bailey Gatesshows an attitude that recalls a sense of freedom, free from any kind of reference.

Pink is the result of research fueled by a desire to create a shade that communicates Valentino’s heritage through a modern lens. The desire to recompose the symbols of fashion in a neutral way free from rules. (All rights reserved)

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About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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